Mutuals work for their customers rather than shareholders
Mutual organisations are not owned by external shareholders (like a PLC) but work for, and only answer to their customers and can be a better choice for many people.
Experience & scale - Mutuals typically have over 100 years of experience and heritage in financial services (and some have been around a lot longer). They manage over £77bn in assets and have more than 19 million customers.
Trust - Research shows that on average mutual customers are more likely to recommend a mutual organisation than a PLC.
Greater potential value - Research by the Association of Mutual Insurers (AMI) shows that in 2007 PLC insurers paid out on average 3.1p to shareholders for every £1 invested by their customers. With no shareholders to pay mutual insurers can ensure that their profits are only distributed to customers, or reinvested to give better returns, better value and higher levels of service.
Better service - with higher levels of customer satisfaction (according to independent surveys). Staff working for mutuals seem to want to try that bit harder when their customers are also the owners of the organisation they work for.
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